The short-list, it transpired, was Betfair, William Hill, and Ladbrokes.
I texted him back pretty quickly: I said I thought it would be William Hill.
Well, I wasn't going to say Betfair - it would have been too predictable an answer, coming from me, it was unlikely we'd be a realistic option (and as I gather we were trading at 1000 on the night and were booed when the short-list was read out, I suspect that view was shared by many there).
Of the other two, it seemed a no-brainer: Hills have done a lot online in the last year, while Ladbrokes are considered to have done so little in comparison that they recently fired their CEO, Chris Bell, and - passing over their MD of e-Gaming, John O'Reilly, for the top job, and appointing Richard Glynn who was welcomed by the City on the basis that he has 'online expertise'.
Ladbrokes won.
I wonder what Chris, John, the Ladbrokes Board, and the City make of that?
The should have hosted those awards in the Comedy Cellar. Non-stop laughter from Robin and myself.
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